The research firm Strategy Analytics has shown that during the fourth quarter of 2011, the market shares of touch tablets under Android OS and the iPad have been gradually moving closer together. The firm added that tablets running Android (Google’s operating system) were the most sold products during this period.
Neil Mawson of Strategy Analytics blamed the surge on the mass distribution of Android-based tablets. In addition, it should be noted that this study also took into account versions derived from the Android mobile OS, such as the one used on Amazon’s touch tablet, the Kindle Fire.
Digital tablets under Android OS
The market share of digital tablets under Android OS has seen a considerable increase of 10% and has been steadily rising ever since. In the fourth quarter of 2011, these shares increased from 29% to 39%, while ipad saw a decrease of 10% and then from 68% to 58% thereafter. Microsoft, on the other hand, with its Windows phone system had only 1% of the touch tablet market share in the fourth quarter of 2011.